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Traditional Art and Folk Art Exhibition – 2017

March 8, 2017

Secure Giving Supported by EXIM Bank in aid of Concern India Foundation organizes Traditional and Folk Art Exhibition – 2017

Among the steadily rising stars of Indian art on global platforms remains a group of artists that lives in fear of utter obscurity. Their arts are so varied that to even call them a group forces unwarranted homogeneity upon them, yet all are linked by the threat of disappearance. Skilled indigenous artists around the country must deal with the fear of their work, and consequently their livelihoods, dying out. In a country with such a vast collection of traditional and folk art forms, they barely receive the exposure and patronage they require to stay relevant. Art for Concern’s Exhibition of Traditional and Folk Art (TAFA) is an attempt to showcase these indigenous art forms and artists, and ensure that their legacy endures.

Secure Giving Events focus over the years has been to promote the works of India’s rural artisans.

The show brings together traditional art from across India, giving a window of exposure to the dying forms that represent the fascinating folklore of each region. Here you will find plaques unique to Molela, a small village on the banks of the Banas, next to Kalamkari from Andhra Pradesh. Madhya Pradeshi Gond works hang beside striking Chola bronzes from Tamil Nadu, Phads and Pichwais from Rajasthan, Mata ni Pachedis from Gujarat and Kalighat paintings from the East.

In their myriad forms, these traditional arts serve as essential documentation of India’s longstanding cultural heritage. Their legacy is not to be ignored. Yet a lack of patronage forces artists to look for alternative means of income, with the result that their work threatens to become a thing of the past.

According to Radhika Gulati, Director of Secure Giving, “The traditional and folk art show was conceived after we realised that India’s folk arts were not getting as much attention as modern and contemporary art. We also thought that this could help and promote artists who have been practicing these art forms for generations, but don’t have the right platform to display their works as professionally as our contemporary art is showcased.”

The approach is therefore to represent Indian folk and tribal art on a prominent scale, with exhibitions held in Mumbai, Delhi, Pune, Bangalore and Chennai through the year. It is a lucrative endeavour for the artists, who receive a mutually agreed upon portion of the sales; and getting the opportunity to showcase their work in a prominent gallery space with access to a range of buyers they would not otherwise be able to tap.

Prakash Joshi, a Phad artists talks about the history of Phad paintings, he says that,” it is believed that the Phad paintings started in 10th century AD and the Joshi clan of Chippa caste was engaged in the profession since then. He says traditionally Phad used to be painted on Devnarayan and Pabuji only but now days, Lord Krishna, Lord Rama, Buddha as well as mythological and contemporary subjects are used.”

10th March , 6.30 PM to 8.30 PM
11th March, 11.00 AM to 6:00 PM

Rangoli Metro Art Centre,
Boulevard M G Road

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